Learn what your business is worth, and how to grow it.
Guides, free calculators, and a plain-English glossary for owner-operated businesses. Written the way we work: useful, specific, and honest, with no invented numbers.
Real, dated events turned into what they do to your revenue, profit, and what your business is worth. Updated regularly.
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A rough, honest estimate of what an owner-operated business is worth: SDE times a commonly quoted industry multiple range, with the factors that move you inside it.
Ten yes-or-no questions that show whether your business could be sold or handed over at full value today, and which factor is capping the price.
What missed appointments really cost you per year, and what each point of no-show improvement is worth in recovered revenue.
The sales you need per month, week, and day before anything is profit, from your fixed costs, average ticket, and margin.
If you raise your price, how many sales, appointments or jobs you could lose before you are worse off: honest contribution-margin arithmetic, no predictions.
Work out your Seller's Discretionary Earnings from your accounts, with every add-back and the full reconciliation shown. Separates commonly used adjustments from those more likely to be challenged.
Guides
It is one of the most disorienting feelings in business: the tills are busy, the sales look healthy, and yet the bank account is tight and…
AI has handed founders more leverage than any tool in a generation, and that is genuinely good. But leverage points wherever you aim it…
Every owner-operated business has a ceiling, and for a long time it is the owner. That is not a criticism; your judgement and relationships…
Most owner-operated businesses carry their real evidence in scattered files: a lease PDF, a stack of supplier contracts, a loan agreement…
Most bakeries and cafes still run on paper: recipes taped to the wall, a bake plan on a whiteboard, a stock count on a clipboard, a…
A spa or aesthetic clinic can be fully booked and still barely worth selling. The treatments are rarely the problem; the way the business…
Profitable businesses run out of money all the time. The reason is almost always cash flow, not profit: the timing of money in and out…
More revenue is the instinct; more margin is usually the answer. Growth that arrives on thin margins just makes a fragile business bigger…
A barber can be excellent with the clippers and still run a business that barely grows. The cut is rarely the problem. The problem is that…
Raising prices is the highest-margin move available to most owner-operated businesses, and the most postponed, because it feels like…
Every service-business owner says the same two things: good people are impossible to find, and the ones you train leave. Both problems are…
In most owner-operated service businesses, labour is the largest cost you can actually control, and it is controlled in one document: the…
We build an AI board, so treat this as a comparison from a party with a position, argued in the open. Generic AI chat is genuinely useful…
Owners drown in numbers that do not change decisions. A working weekly review needs five, maybe six, each answering one question you would…
Compliance paperwork never made anyone excited. But it is the same short list that an inspector can fine you on today and a buyer's lawyer…
Every owner exits eventually: by sale, by succession, or by locking the door. The exits differ hugely in money, time, and what happens to…
The same revenue is worth more when it repeats by default. Buyers pay a premium for income that transfers with the business, and owners…
A no-show is not an empty slot, it is paid staff, paid rent, and a turned-away customer stacked on the same half hour. Appointment…
In a sale, your profit is worth what you can prove, not what you know. Clean books are dull, cheap to fix, and the fix pays a multiple of…
A business that cannot run a fortnight without its owner has two problems: the owner can never stop, and a buyer has nothing to buy. Both…
The hardest number in small-business ownership: a widely cited Sageworks analysis, reported by Forbes in 2017 and echoed since by the Exit…
Ask a broker what your business earns and they will not quote your tax return. They will compute SDE. If you plan to sell within a decade…
Most owners either never think about what the business is worth, or carry a number in their head that no buyer would pay. Here is how…
Industry playbooks
The complete operating blueprint for each trade: how to structure it, the full tool stack, and the order to grow revenue, profit, and value.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Structure, stack, and the revenue to profit to value ladder.
Buying guides
Choosing booking software, a POS, or gym management? We integrate with these systems, sell none of them, and take no referral fees, so the comparisons can be honest.
Fresha, Booksy, Vagaro, Timely, Square and Altegio compared for salons by the criterion reviews skip: whether the…
Square, Toast, Lightspeed, SumUp and Clover compared for cafes and restaurants by what matters at year three: visible…
Mindbody, Glofox, TeamUp, Wodify and Square compared for gyms and studios by the one criterion that decides the…
Templates
Copy-ready policies and letters, usable as-is, with honest rollout guidance. Free, no email gate.
Two copy-ready no-show policy templates, a firm one and a softer one, plus the introduction script and rollout order…
A copy-ready price increase letter plus a membership version, with the timing rules and the tone that keeps clients…
Honest comparisons
A fractional CFO brings senior human judgment for hours a month; Moonmoot watches your real numbers daily for a flat fee. When…
Spreadsheets are free, flexible, and yours. They are also manual, silent, and only as current as the last evening you sacrificed…
Glossary
24 terms owner-operated businesses meet when they take value and exit seriously, defined in plain English: from SDE and multiples to owner dependence and due diligence.
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Moonmoot gives business guidance based on the data it can see. It is not financial, legal, tax, or investment advice.