moonmoot

What are no-shows really costing you?

A no-show is paid staff, paid rent, and a turned-away customer stacked on the same slot. Three numbers from your booking system turn a vague annoyance into an annual figure, and show what each point of improvement is worth.

/week
From your booking system, a normal week
%
No-shows ÷ booked. Measure it, do not guess
per visit
Revenue ÷ number of visits
%
Deposits + reminders commonly land mid single digits
Revenue lost to no-shows, per week0
Per year (52 weeks)0
Recovered per year if you reach 5%0
Understated on purpose: this counts only the missed ticket, not the paid staff standing in the empty slot or the customer you turned away when the book looked full.

Questions owners ask

How is the cost calculated?

Booked appointments per week, times your no-show rate, times your average ticket, annualised over 52 weeks. The recovery figure applies the same arithmetic to the gap between your current rate and your target rate.

What is a normal no-show rate?

It varies widely by industry and booking policy; double-digit rates are common in appointment businesses that have not put fixes in place, and most owners underestimate their own number until they measure it from the booking system.

What actually reduces no-shows?

In rough order of power: deposits or card-on-file with a stated fee, reminders with one-tap rescheduling, a clearly stated policy at booking time, a waitlist habit that refills cancellations, and mandatory deposits for repeat offenders. Our guide covers what works and what backfires.

Do you store what I type?

No. The arithmetic runs in your browser and nothing is sent or saved.

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