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Could your business be sold at full value today?

Most small businesses listed for sale never sell, and the reasons repeat. These ten questions are the ones a buyer's accountant and lawyer will effectively ask. Answer honestly; each gap comes with its fix.

1. Could the business run for two weeks without you, with no calls?
2. Are your books complete enough that a stranger could verify last year's profit?
3. Is every sale recorded in one system that matches your bank deposits?
4. Are your core routines written down well enough for a competent stranger?
5. Do you own your customer list and contact permissions, outside any one platform?
6. Can your lease transfer to a new owner (assignment clause, decent term left)?
7. Are all licences, permits, and insurance current and producible within ten minutes?
8. Do you legally own the brand you trade under (or could you register it)?
9. Is at least a fifth of your revenue recurring (memberships, retainers, plans)?
10. Is your biggest single customer under 20 percent of revenue?
Answer all ten (0/10 done)·

Questions owners ask

Why these ten questions?

They mirror what buyers and their advisers actually test: whether the business runs without its owner, whether the profit is provable, and whether the setup (lease, licences, brand, customer data, systems) transfers. A widely cited analysis puts the share of listed small businesses that never sell at 70 to 80 percent, and these are the usual reasons.

I am not planning to sell. Is this still relevant?

Yes, arguably more. Every question also measures how dependent the business is on you day to day, which decides whether you can take a holiday, raise money, or step back. Exit readiness is just good ownership with a deadline removed.

What does the score mean?

It is a directional self-assessment, not a certification. A high score means a buyer would find few of the usual deal-killers; a low score shows which factor is capping your price today. Each "no" links to a practical guide for fixing it.

Do you store my answers?

No. The quiz runs in your browser and nothing is sent or saved.

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