Connect Google Analytics. Put marketing on the same table as your money.
Moonmoot connects your money systems and your growth systems, then turns them into one daily business action. It reads your Google Analytics traffic, channels, landing pages and conversion tracking, read-only, alongside your books and till.
Read-only. Moonmoot never changes anything in Google Analytics.
Your growth numbers, turned into owner decisions
Moonmoot is not only a finance board. Connect Google Analytics and it can tell you whether your marketing is actually working, in plain English, next to the money.
Money and growth on one table
Your website and marketing numbers read next to your books and till, so the board can see whether the effort is landing, not just whether the month was busy.
Traffic quality, not just traffic
Users, sessions and engagement over the last 90 days versus the 90 before, so a rise or dip is a trend the board can name, not a number in isolation.
Where your visitors come from
Your channels and top source or medium, so you can see which routes are actually bringing people in and which have gone quiet.
Conversion tracking, checked honestly
Moonmoot reads whether key events are set up and firing, so a gap in tracking is named as a gap rather than reported as zero results.
Popular pages that are not converting
When a landing page gets real visits but records no key events, the board flags it while it is still a page you can fix.
A board-level daily action
Not another dashboard to read. The single most useful move today, tied to a real number, with the reason, gated so thin or stale data stays quiet.
From connect to your first brief
We connect Google Analytics with you
During onboarding we set up the read-only connection together; you approve the Analytics access on Google’s own screen and pick which GA4 property to read. Nothing to re-enter.
The board reads your marketing picture
Your traffic, channels, landing pages and conversion-tracking state become part of the one business picture the five seats read, alongside your books, till and bank where those are connected.
You get the first brief, then a daily action
The board tells you what it can see, what is still dark, and the single clearest move. It stays quiet on marketing when the data is too thin to trust.
What the board actually does with your Analytics data
Not a dashboard to interpret. Concrete moves, each tied to the figures behind it. The kind of actions your marketing data unlocks:
Conversion tracking gap, named
When no key events are set up, the board says so plainly, because without tracking no one can tell whether visitors turn into leads or sales.
Over-reliance on one channel, flagged
When most of your visits come from a single channel, you hear about the concentration risk while there is still time to build a second source.
A popular page that is not converting
When a landing page gets real traffic but records no key events, the board surfaces it so you can check whether visitors can actually act there.
Traffic falling, caught early
When sessions drop against the previous 90 days, the board names it as worth checking rather than letting a quiet slide go unnoticed.
Engagement worth a look
When engagement looks low, the board says so, because visits that do not engage rarely turn into anything.
Marketing set beside the money
The board reads your marketing signals next to your books and till, and says clearly when it cannot yet connect the two, instead of guessing that marketing drove revenue.
Illustrative of the capability, not a promise of specific findings: what surfaces depends on what your own numbers show.
Aggregate marketing metrics, stated plainly
Moonmoot requests only Google's read-only Analytics permission (analytics.readonly). What it reads, and only what it reads, is below. It reads aggregate metrics, never user-level or personally identifying data.
Account and property summaries
The GA4 accounts and properties your Google account can access, so you can pick which property Moonmoot should read.
Traffic: users and sessions
Total users, new and returning users, and sessions over the last 90 days, compared with the previous 90 days.
Channels and source or medium
How your sessions split across default channel groups, plus your top traffic sources, so the routes into your site are visible.
Top landing pages
The pages people arrive on most, with their sessions and engagement, so you can see where attention actually goes.
Engagement metrics
Engaged sessions, engagement rate and average engagement time, so traffic quality is visible, not just traffic volume.
Key events and tracking setup
Whether key events (GA4 conversions) are configured and how many fired, so conversion tracking is read honestly rather than assumed.
What it does not read
- Google Search Console (search queries, impressions, clicks, position)
- Google Ads spend, campaigns or performance
- User-level or personally identifying analytics data
- Anything from Analytics beyond the aggregate metrics above
To be precise about access: Moonmoot uses the read-only analytics.readonly permission only to read the aggregate metrics above. It does not write, create, update, delete or change anything in Analytics, and it never touches Google Ads. If deeper marketing reads are added later, they will be explained publicly on this page before they matter to you.
It only reads
It only reads. It does not create, update, delete or change anything in Google Analytics.
It cannot edit your Analytics setup, properties, events, audiences, admin settings or account.
It never touches Google Ads and never makes or changes any advertising.
It does not read user-level or personally identifying data; it reads aggregate metrics only.
It does not measure your revenue, and it never claims that marketing caused a change in your revenue.
It never posts, never logs in as you, and never takes an outward action without your approval.
One shared read of your business, then a board that acts on it
Your Analytics figures feed Moonmoot's Business Context: a single picture of your business that every part of the product reads from, so the numbers never drift between screens. From that picture, five board seats (finance, operations, marketing, compliance and a chief of staff) review what is happening and agree the single most valuable move.
Google Analytics is the growth layer of that picture: it supplies your website traffic, channels, landing pages and conversion-tracking state, which the marketing seat reads alongside your books, till and bank where those are connected. This is the point of connecting it: your money systems and your growth systems on one table, so a busy month that is not a paying month, or marketing effort that is not yet showing up, gets named rather than assumed. Website analytics measure traffic, engagement and on-site conversions, which are distinct from revenue, so Moonmoot never claims marketing caused a revenue change. If a number is not connected, it says so plainly instead of inventing one.
When traffic is very low (below roughly 100 sessions in 90 days) the patterns are treated as not yet reliable, and the marketing snapshot is cached for up to 12 hours, so it may be a few hours old rather than live. The board is honest about both.
Your data, on your terms
Disconnect anytime. Remove the Google Analytics connection in your settings and Moonmoot revokes its authorisation with Google and stops reading. You are never locked in.
Delete your business. Deletion removes your business data from Moonmoot and revokes connected tokens, including Google Analytics. Owner-requested deletion has a short grace period, then the data is permanently purged (GDPR right to erasure).
Encrypted, and read-only in practice. Access tokens are encrypted at rest, Moonmoot reads aggregate metrics only, and it reads your numbers rather than posting anything back.
See our privacy notice for the full detail, including how we handle Google user data. Questions about access or your data? Ask us and a real person replies.
Owner-operated businesses that want marketing and money in one view
It is built for owners who wear every hat: cafes, salons, clinics, retail, hospitality, trades and local services. If you run a website on Google Analytics and want to know whether your marketing is pulling its weight, next to what your books and till actually say, this is for you. It is strongest when Analytics sits alongside your accounting or till, so the board can read growth and money together.
When it may not be useful yet
- Your site has very little traffic, so the patterns are not yet reliable.
- You have no key events (conversions) set up, so on-site outcomes cannot be read yet.
- Your GA4 property is brand new and there is little history to compare against.
- You need Search Console or Google Ads detail today: Moonmoot does not read those.
Honest limits: Moonmoot is guidance from the data it can see, not financial, legal, tax or investment advice. It does not guarantee traffic, growth or conversions, it does not attribute revenue to marketing, and it works best alongside the people who run your marketing, not instead of them.
Google Analytics connection, answered plainly
Does Moonmoot change anything in my Google Analytics?
No. Moonmoot only reads. It does not create, update, delete or change anything in Analytics, and it cannot touch your properties, events, audiences, admin settings or account.
What does Moonmoot read from Google Analytics?
It reads your account and property summaries, then, for the property you pick, your traffic (users and sessions), channels and top source or medium, top landing pages, engagement metrics, and whether key events (conversions) are set up and firing. It compares the last 90 days with the previous 90. It reads aggregate metrics only, never user-level or personally identifying data.
Is the access read-only?
Yes. Moonmoot requests only Google’s read-only Analytics permission (analytics.readonly). There is no write, edit or admin access, and this page is kept in step with what the product actually reads.
Does Moonmoot measure my revenue or prove marketing drove sales?
No. Website analytics measure traffic, engagement and on-site conversions, which are different from revenue. Moonmoot reads your marketing signals alongside your books and till, and says clearly when it cannot yet connect the two. It does not claim marketing caused a revenue change.
What if my site has very little traffic?
Below roughly 100 sessions in 90 days, Moonmoot treats the patterns as not yet reliable and stays cautious rather than reading too much into thin data.
How fresh is the data?
The marketing snapshot is cached for up to 12 hours, so it may be a few hours old rather than live. The board is honest when a snapshot is stale.
How do I disconnect Google Analytics?
Remove the connection in your settings at any time. Moonmoot revokes its authorisation with Google and stops reading straight away.
What happens to my data if I delete my business?
Deleting your business removes its data from Moonmoot and revokes connected tokens, including Google Analytics. There is a short grace period on owner-requested deletion before the data is permanently purged.
Are you a Google partner?
No. Moonmoot is an independent product and is not affiliated with, or endorsed by, Google. It simply reads the GA4 data you authorise.
See what your board reads from your Google Analytics
A free, honest read on your own numbers. No card, no signup for the read.
Not ready for either? Just ask us a question. No card, no signup, ever for the read.
Moonmoot gives business guidance based on the data it can see. It is not financial, legal, tax, or investment advice.
Google Analytics is a trademark of Google LLC. Moonmoot is independent and not affiliated with or endorsed by Google.